​Luxury designer BJORN VAN DEN BERG designs Limited Edition bottles for evian®

Gemma has had the fabulous opportunity to cover several of Bjorn Van Den Berg’s collections before. He is known for his glamorous and luxurious designs. Bjorn is a highly respected couture designer with an innate talent for craftsmanship, creativity and the unexpected. Today marks history for Bjorn Van Den Berg: evian® (pureevian.com) and Bjorn van den Berg have joined forces and created a new collection of evian® Limited Edition bottles. The purity of Evian water and a crystal pendant come together for a chic statement and unique collaboration with authentic meaning for the holiday season. It is an incredible combination of art, design, and fashion — and what every designer aspires to. Eleven years ago, evian® collaborated for the first time with a fashion designer, Christian Lacroix. This year, Bjorn van den Berg has given the evian® Limited Edition an added twist. The latest collection symbolizes elegance and exclusivity, thanks to the refined and creative touch of Bjorn.

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                             Inspiration

Being inspired by the holidays, together with Evian,® the designer developed a unique concept: ‘Something to give ‘, ‘Something to share’ and ‘Something to cherish.’ The bottle is wrapped in a beautiful package (to give) and adorns the Christmas table during the holidays, where family and friends drink the water (to share) with each other. For a final touch, the exclusive crystal pendant can be disconnected from the bottle and given as a gift to a loved one (to cherish). The chain to which the crystal pendant can be attached can is in the box. This component is perhaps an essential element of the bottle; during the holidays it is all about sharing precious memories with family, friends and loved ones.

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One of Bjorn’s latest collections, called ‘Fragile,’ which Gemma covered, inspired the look and design of the bottle. In this collection, the purity and vulnerability of humanity are central and clear crystals play the main role. The ‘Fragile’ collection appeared in several American television shows, including the talk show by “Ellen DeGeneres” and “America’s Got Talent.” Celebrities such as Mel B and Viktoria Modesta have graced the collection. Also, the pendant featured on the bottle comes from the exclusive prêt-a-porter collection of Bjorn, which he launched this fall.         

 

             

              The Classic Fashion Fusion

The evian® Limited Edition by Bjorn van den Berg is a timeless standout, a jewel on every table. Bjorn designed a special bracket for the evian® Limited Edition, made of rhodium, on which he carefully placed crystals. The neck of the bottle is provided with beautiful decoration in the form of a cachet, also embracing the symbol of togetherness.
Evian’s overall brand and vision combine seamlessly with the ‘Fragile’ collection and Bjorn’s aesthetic exudes quality couture and pure beauty — every single drop. Bjorn Van Den Berg has an internal vision that is incredibly unique and it speaks to him.

Evian ® natural mineral water originates from the heart of the French Alps, a unique geological area in the world. The brand has always had a pioneering spirit and is the epitome of her iconic live young state of mind: an enthusiasm to discover the wonders of this world and open our eyes to new and inspiring experiences with the ability to marvel as a child. Since 2007, evian® has created an annual Limited Edition bottle together with the world’s most prestigious designers, including Paul Smith, Jean-Paul Gaultier, Issey Miyake, and Kenzo. In every collaboration, purity and playfulness are brought together in a festive way – a reinterpretation of the evian® spirit in art and design.

Bjorn is a luxury designer in heart and soul. His love for luxurious materials and refined finish is unprecedented, and his designs exude intricate details, international allure, and glamour. Bjorn’s work emulates authentic artistry through its craftsmanship and ability to stay a few steps ahead within the fashion industry. In 2011 his adventure started as a designer, and in 2012 he launched his first commercial label. His work has appeared in international magazines, such as Harpers Bazaar, BASIC magazine, Schön magazine, and many other publications. On behalf of Gemma, I am so impressed by Bjorn Van Den Berg’s talent and vision.

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The success of Bjorn has not gone unnoticed, even in Hollywood. His exclusive custom-made designs are adored by stars like Nicki Minaj, Gwen Stefani, Kelly Rowland, and Demi Lovato. His clients greatly appreciate his extravagant style, eye for detail and ability to think out of the box. Van Den Berg is the ultimate designer, style collaborator, and storyteller. On behalf of Gemma, I am so impressed by Bjorn Van Den Berg’s talent and vision and was honored to cover this timeless collaboration.
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www.bjornvandenberg.com

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Exclusive Launch: The “Fragile” Collection from Designer Bjorn Van Den Berg! Expect The Unexpected

Designers are very passionate people who embody the vision, talent, and mostly, self-expression to share their designs and tell their story. Then, there is Bjorn Van Den Berg, who takes and fashion and style to another level where the experience is personal, an inner journey and authentic. He is the author of his creativity and never looks back. Bjorn Van Den Berg is a Designer of Luxury. He taps into the fantasy of fashion while his creations resemble a cinematic aesthetic. Everything Van Den Berg designs are custom made and from a point of creative interpretation. Bjorn Van Den Berg is an immensely talented fashion and jewelry designer, where each collection tells an intricate story — almost like a novel that you can’t put down. We get to turn the pages to see what is next. Welcome to the world of Bjorn Van Den Berg and the launch of his fourth collection: “Fragile.”

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Previously, I reported upon Bjorn and his third collection, “Aphrodite,” for The LA Fashion Magazine. “Aphrodite” represents the strength and inner beauty each woman has to offer, and it’s an extremely inspiring message for women to embrace themselves in all forms; without apology. It’s bold, strong and beautiful. Bjorn Van Den Berg innately knows what women want.

        International Flair

When Bjorn was in Los Angeles a few months prior ( sourcing materials, taking meetings, and doing photo shoots), I was able to get a peek into how he views fashion and design, his incredible work ethic, and a hint of what “Fragile” would unveil. In person, Bjorn is bright, passionate, on point, and even a touch conservative ~ Bjorn is also tall, handsome and very polite. Again, he is Amsterdam based so the European fashion scene is a few steps ahead. Overall, Bjorn wants his work to have a sustainable quality without being trendy; yet he also is aware that a saturated and trendy fashion market can be challenging. He stays on course with his vision. On a personal level, I have deep admiration for Bjorn — he continually takes risks, has a supportive team, works until he fulfills his vision, and the result is always stunning.  This process is a combination of creativity and precision. Bjorn envisions a story, creates specific characters in his mind, and brings a collection to life.

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                Vulnerability

For “Fragile”, Bjorn teamed up with top model Loiza Lamers who tells the story of the collection beautifully. The “Fragile” collection consists of countless details, silver in combination with soft color tones and a definite international vibe. The high-end luxurious details make this collection a great representation of Bjorn’s vision of fashion and design. Van den Berg feels that “Fragile” stands for everything that he is as a designer; in quality, love, and feel. It’s edgy and trendsetting, with a never-ending, always renewing inspiration. The colors are translated through countless hand-set crystals. For this collection, Bjorn was inspired by the vulnerability of nature. “We are all fragile and a bit vulnerable in our way. This does not have to be a weakness, on the contrary, it can be translated into something quite powerful,” says Bjorn. Over coffee, we even spoke about how sometimes it is necessary to go through intense vulnerability and even self-doubt in order to have a personal rebirth. It can strengthen character and creativity to embody a powerful self or a reflection of one’s work. The designer created a character for his new collection: a spider with its body made out of fine crystals, which brings this collection to life. 

       The Collection

Couture, limited editions, and a Pret-a-porter are the three major elements that serve as the base of ‘’Fragile.” In total, the collection consists of 25 pieces with a signature corset, a beautiful crown, and a body piece combined with a spectacular jacket set with an infinite number of crystals.

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The limited collection is where you will find the collector’s items, such a gorgeous clutches, chokers, and belts, all covered in crystals, of course. These items are produced in limited numbers only, handmade by the designer himself in his studio in Amsterdam. With this particular collection, for the first time, in May 2018, Bjorn will launch a Prêt-a-porter collection which will be available and for sale through his soon to be launched online boutique.

Details

No one can cover the details quite like Bjorn. The body chain is one of the masterpieces of the “Fragile” collection with countless details and structures.  It is a mixture of different elements that Van Den Berg was inspired by. The actual structure of the body chain, inspired by a maliënkolder, represents safety and protection. The jewels and crystal seated elements embody beauty translated from the inside to the outside. There are small, crawling spiders with hand seated crystals on the back that capture the story behind the collection. However, the overall effect gives “Fragile” an edge, and a modern twist that fuses the different influences of a new look: Soft, Hard, Feminine, and Edgy.

 

 

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BVDB-Fragile-008The jacket is made from countless textures with a fantastic look. The off-white color stands for the rebirth and a new beginning, hence a “spring collection.” The collection is next level and could easily see Lady Gaga or Beyonce in this. In his “Aphrodite Collection, Nicki Minaj wore his red custom-made corset for her music video. Ciara has graced one of his crystal head crowns.

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Many people do not know that Bjorn Van Den Berg is a wonderful collaborator in that he is a stylist, creative director, and designer. Therefore he truly understands the technical side of fashion as we as the artistic aura. I can’t wait to see what is next. Bjorn definitely keeps us guessing. I know it will always daring, unexpected and a bit fragile.

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Additional Credits:

Photoshoot credits: Photographs by Hans Mooijer | Fashion & Styling by Bjorn van den Berg | Makeup by Juliette den Oude | Model: Loiza Lamers | Hair: Marc Sew-Atjon

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I want to personally thank Bjorn Van Den Berg for allowing me to be a part of this beautiful process and creative campaign. If there is someone who can make you shine — it’s Bjorn Van Den Berg! You can follow Bjorn on the following social media platforms.

https://bjornvandenberg.com/fragile/

https://www.instagram.com/vandenbergbjorn/

https://www.facebook.com/bjorn.vandenberg.54