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It Girl Hailey Grice Dominating the Lingerie and Swimwear Game


Who is Hailey Grice ?

Growing up in Charlotte, North Carolina, Hailey always envisioned a future as a working model, but she never knew it was possible for her. About six years ago, Hailey had a photo of her seventeen-year-old self in a swimsuit posted on the internet without her permission. While Hailey was upset about her lack of autonomy in the posting, she turned the situation around. Hailey decided to use this opportunity to kickstart the career she dreamt of having.


In 2019, Hailey decided to come out to Los Angeles to attend Coachella, where she instantly fell in love with the city and its opportunities. For the past three years, Hailey has been building a name for herself in lingerie and swimwear, having modeled and has been a featured face for different brands-- including Lounge Underwear, Beauty Advisor, and High-Tech Pharmaceuticals.


In addition to working with brands, Hailey has also joined OnlyFans after recognizing its potential to empower oneself. Reflecting on what happened to her at 17, Hailey found new power in being able to be in this space on her own terms. Realizing her independence has only empowered Haileyto to become a hard-working boss, where she can now use her platform to advocate for women who have also experienced body shaming online.

I'm happy with this platform because it allows me to post whatever I want on my own terms and no one else's. (Hailey Grice)

How did you feel when you first saw the photo posted on the internet?

The first photo that was posted of me in swimwear was my first ever Instagram collaboration that my mom took of me in our family bathroom. I was 16 at the time and mortified when it was taken from my Instagram and published on adult websites without my permission. Screenshots were sent around my school I was too embarrassed to tell my parents about what had happened.


Are you at a point now where you feel comfortable posing in swimwear/lingerie?


I do feel comfortable in both swimwear and lingerie. After modeling for around 6 years I’ve become comfortable with my body, and feel that working with swimwear and lingerie brands is empowering for me.


What brands have you modeled for?

I have modeled for Fashion Nova, Pretty Little Thing, High Tech Pharma, Beauty Advisor, and more.


Tell us how you took control via OnlyFans, which is fantastic!

As a woman and a model, I realized over the years that I will be sexualized whether I like it or not. I started an OnlyFans to show more of my daily life to my followers and have more control over what I want to share.


If you could start a women’s line, what would it be?

I’ve thought about it before! I love all things feminine and I feel like there are a lot of different avenues I’d enjoy learning more about before I choose to pursue one.




Do you have an interest in designing?

Possibly! It’s one of the avenues I would love to explore a bit more next year.


How do you like Los Angeles?

I have a love-hate relationship with Los Angeles! I love the restaurants, near beaches, and the friendships I’ve made in this city. I’m originally from North Carolina and moving here was a huge traffic shock for me.


What are some of your other passions?

I love traveling and trying new things, which I haven’t been able to do much of the last year. I hope to have more of an opportunity to see the world in 2022.


I know you are extremely busy. When you do have downtime, how do you spend your time?

I love to spend my free time with my 5-month-old puppy! She’s a Yorkie poodle who loves to swim with me.


What is up next for Hailey Grice?

I’ve gotten to where I am by working hard and choosing the right opportunities. That’s what I plan to continue doing and look forward to whatever comes my way next!


While Hailey continues to excel in the lingerie and swimwear world, Hailey hopes to additionally venture further into beauty, fashion, and fitness--and maybe start her own women's line down the road. At the pace she's going at now, there's no doubt you will see Hailey Grice on a future cover of Maxim or Elle.

To keep up with Hailey Grice, follow her on Instagram: https://www.instagram.com/hailey_grice/

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Michael Hunt
Michael Hunt
Dec 08, 2021

I have followed Hailey for a couple of years and she has what used to be called the All-American-Girl Next door look, I.e. she is real, approachable and not some over made up cosmetic surgery creation you always see on IG. She is also an accomplished gymnast and comfortable with the guys and/or girls. Her look is eternal and not trendy. Only losing her Southern, humble charm would keep her from unparalleled success.

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