GBK x Mend: Stars Come Out For Primetime Television Awards Lounge

Over $70k in gifts & luxury vacations went to this year's EMMY® nominees, past winners, presenters, and other top talent.

All the stars were out to celebrate the GBK Brand Bar this past weekend in collaboration with the Emmy Awards at the iconic Beverly Wilshire Hotel in Beverly Hills, CA! The hotel is known for its opulence and glamour. Opened in 1928, it features a stunning Italian Renaissance architectuctural style and has been a fvoite amoung celebrities and dignataries. The GBK Brand Bar & Mend Luxury Awards Lounge took place on the incredible rooftop, overlooking Rodeo Drive.

The excitement of the Television Awards season was in full swing during the extravagant GBK Brand Bar & MEND Luxury Awards Lounge in Beverly Hills. Taking place over two days, September 13 & 14, at the Beverly Wilshire Hotel, close to 30 nominees, presenters, past winners, and talent from nominated shows as well other top talent came out to celebrate and enjoy this year’s hottest gifts and trips.

The Title Sponsor, MEND, (https://experiencemend.com invited guests to luxurious skincare, which harnesses the power of stem cells and gold nanoparticles to transcend the boundaries of traditional skincare. Glory Jewelry (https://gloryjewelry.com) a fine jewelry brand that extends its vision beyond jewelry to empower women and igniting positive changes in the world showcased their beautiful diamond encrusted butterflies.  Fine Artist, Nita Patel(https://nitapatelfineart.com) with her mission of healing the world through art was on hand with her one of kind paintings, while attendees were gifted museum quality giclée prints. Michael Todd Beauty (https://michaeltoddbeauty.com) featured their award-winning beauty devices and organically based skin care products. Incognito (https://drinkincognito.com) offered guests great-tasting, non-alcoholic, ready-to-drink cannabis cocktails crafted by master mixologists that contain naturally occurring hemp-derived THC and CBD to create an enjoyable and accessible adult beverage experience. DJ Bri Giger was on hand spinning the hottest music and there was even a surprise live performance by two-time Grammy Winner, Elijah Blake.

Emmy Nominee Alan Cumming with MEND Skincare, photo: Kinga Sarabia

This year's impressive list of celebrity guests included Oscar winners, Viola Davis & Mira Sorvino as well as EMMY® winners, nominees, presenters, and stars of nominated shows such as Alan Cumming, Mark Duplass, Mekhi Phifer, Stacie Greenwell, Jonathan Golodner, Michael Minkler, Duncan McRae, Abbey Romeo, David Isaacman, Hiroto Kanai, Yuki Kedoin, Meriel Sheibani-Clare, Denee Benton, Isaac Robinson Smith, Rose Abdoo, Tomo Goodman, Victoria Tate, Edwin Lee Gibson, Marlo Kelly, Luenell, Sarah Podemski, and Lane Factor. Other notable guests included David Del Rio, Vanessa Rubio, Cat Cora, Jimbo, L. Scott Caldwell, Calah Lane, Tabitha Brown, Karen Hunger, Adina Porter, Toks Olagundoye, Tim Bagley, and many others.

The guests were excited to receive additional gifts such as food & spirits from Xalisco Spirits' premium Tequila La Propuesta and Tequila 4Hundred Voice 100% agave tequila (http://www.pochtecaspirits.com), AXR 99 Point Wines from Napa Valley (https://www.axrnapavalley.com, Happy Gut Life LLC coffee (https://happygutlife.com/, which offers a cleaner, healthier, pesticide-free, coffee that’s good for your gut, Ike’s Love and Sandwiches, and Harry’s Famous Sauce, founded by entrepreneur and actor Harry Hamlin (https://www.ikessandwich.com).  Guest were also given world class trips to La Casa del Camino in Laguna Beach, CA, a stay in Fiji at the “World Boutique Hotel Awards” winner, Raiwasa Private Resort, and a 5-night stay at the premiere luxury Turks and Caicos resort by Sailrock Resort.  There were plenty of other unique items such as artistic floral designs by SIMS Blooms (https://www.simsblooms.com), SKEECH GAMES table game which rivals air hockey, saline nasal irrigation system by Spa Sciences Health Nasal Fresh MD, Aroma360 diffusers & boutique fragrances (https://aroma360.com), ghostwriting services and the opportunity to publish their own book, by Action Takers Publishing (https://www.actiontakerspublishing.com), dialect coaching by Speech Fox, high-end fashion from emerging fashion designer, Shari Henry (, and the Los Angeles Chargers offered guests a full VIP game day on field experience at SoFi Stadium with an all-inclusive suite .

Oscar Winner Mira Sorvino with Michael Todd Skincare, photo: Urbanite LA

Philanthropy is important to GBK Brand Bar, CEO Gavin Keilly, and each lounge they partner with a variety of charities to help raise awareness, create celebrity partnerships, and give back to the community. This year was no exception with the inclusion of (RED), which was founded by Bono & Bobby Shriver to fight AIDS and has generated over $760 million for the global fund, helping more than 290 million people world-wide, Trauma Intervention Program (TIP)(www.tiporangecounty.org), a non-profit volunteer crises response team that works with first responders and hospital personnel, and The Collective Identity Mentoring founded by Nicole Lynn, is a grassroots nonprofit dedicated to empowering young Black women by enhancing their self-esteem, leadership skills, and academic achievements. These organizations all had the opportunity to educate all the celebrities and press in attendance about the good work they are doing to help others.

Oscar Winner Viola Davis wearing new Glory jewelry necklace, photo: Nick Bellarosa

Emmy Nominee Mark Duplass with Nina Patel Art, photo: Valerie Betts

Matlock star David del Rio with Incognito, photo: Santiago Pedrosa

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