Gemma has had the fabulous opportunity to cover several of Bjorn Van Den Berg’s collections before. He is known for his glamorous and luxurious designs. Bjorn is a highly respected couture designer with an innate talent for craftsmanship, creativity and the unexpected. Today marks history for Bjorn Van Den Berg: evian® (pureevian.com) and Bjorn van den Berg have joined forces and created a new collection of evian® Limited Edition bottles. The purity of Evian water and a crystal pendant come together for a chic statement and unique collaboration with authentic meaning for the holiday season. It is an incredible combination of art, design, and fashion — and what every designer aspires to. Eleven years ago, evian® collaborated for the first time with a fashion designer, Christian Lacroix. This year, Bjorn van den Berg has given the evian® Limited Edition an added twist. The latest collection symbolizes elegance and exclusivity, thanks to the refined and creative touch of Bjorn.
Being inspired by the holidays, together with Evian,® the designer developed a unique concept: ‘Something to give ‘, ‘Something to share’ and ‘Something to cherish.’ The bottle is wrapped in a beautiful package (to give) and adorns the Christmas table during the holidays, where family and friends drink the water (to share) with each other. For a final touch, the exclusive crystal pendant can be disconnected from the bottle and given as a gift to a loved one (to cherish). The chain to which the crystal pendant can be attached can is in the box. This component is perhaps an essential element of the bottle; during the holidays it is all about sharing precious memories with family, friends and loved ones.
One of Bjorn’s latest collections, called ‘Fragile,’ which Gemma covered, inspired the look and design of the bottle. In this collection, the purity and vulnerability of humanity are central and clear crystals play the main role. The ‘Fragile’ collection appeared in several American television shows, including the talk show by “Ellen DeGeneres” and “America’s Got Talent.” Celebrities such as Mel B and Viktoria Modesta have graced the collection. Also, the pendant featured on the bottle comes from the exclusive prêt-a-porter collection of Bjorn, which he launched this fall.
The Classic Fashion Fusion
The evian® Limited Edition by Bjorn van den Berg is a timeless standout, a jewel on every table. Bjorn designed a special bracket for the evian® Limited Edition, made of rhodium, on which he carefully placed crystals. The neck of the bottle is provided with beautiful decoration in the form of a cachet, also embracing the symbol of togetherness.
Evian’s overall brand and vision combine seamlessly with the ‘Fragile’ collection and Bjorn’s aesthetic exudes quality couture and pure beauty — every single drop. Bjorn Van Den Berg has an internal vision that is incredibly unique and it speaks to him.
Evian ® natural mineral water originates from the heart of the French Alps, a unique geological area in the world. The brand has always had a pioneering spirit and is the epitome of her iconic live young state of mind: an enthusiasm to discover the wonders of this world and open our eyes to new and inspiring experiences with the ability to marvel as a child. Since 2007, evian® has created an annual Limited Edition bottle together with the world’s most prestigious designers, including Paul Smith, Jean-Paul Gaultier, Issey Miyake, and Kenzo. In every collaboration, purity and playfulness are brought together in a festive way – a reinterpretation of the evian® spirit in art and design.
Bjorn is a luxury designer in heart and soul. His love for luxurious materials and refined finish is unprecedented, and his designs exude intricate details, international allure, and glamour. Bjorn’s work emulates authentic artistry through its craftsmanship and ability to stay a few steps ahead within the fashion industry. In 2011 his adventure started as a designer, and in 2012 he launched his first commercial label. His work has appeared in international magazines, such as Harpers Bazaar, BASIC magazine, Schön magazine, and many other publications. On behalf of Gemma, I am so impressed by Bjorn Van Den Berg’s talent and vision.
The success of Bjorn has not gone unnoticed, even in Hollywood. His exclusive custom-made designs are adored by stars like Nicki Minaj, Gwen Stefani, Kelly Rowland, and Demi Lovato. His clients greatly appreciate his extravagant style, eye for detail and ability to think out of the box. Van Den Berg is the ultimate designer, style collaborator, and storyteller. On behalf of Gemma, I am so impressed by Bjorn Van Den Berg’s talent and vision and was honored to cover this timeless collaboration.